Which is not a category of perceived risk involved when consumers choose a wine for on premise consumption?
a. Social risk the consumer runs the risk of looking foolish or unrefined.
b. Financial risk the consumer runs the risk of spending money on wine that was not worth the amount spent.
c. Functional risk the purchase has committed the consumer to consuming multiple portions of a wine that for one reason or another is not desirable.
d. All of these are risks involved with on-premise wine consumption choices.
e. None of these are risks involved with on-premise wine consumption choices.
Question 2
Amaranth is a
a. legume.
b. grain.
c. liquer.
d. oil.
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