Data from the U.S. Census Bureau is useful mostly because it ...

[james0929]

Data from the U.S. Census Bureau is useful mostly because it helps advertisers understand:
 
  a. Their potential blind spots
  b. Areas of market over-saturation
  c. The scope of the marketplace
  d. How competitors are reaching diverse consumers

Question 2

A key research insight in the Eat Mor Chikin or These Cows are Goners case was that:
 
  a. The company was losing market share to franchises selling beef products
  b. Consumers were mostly concerned about eco-friendly practices
  c. The brand's personality was best suited to older customers
  d. Talking about quality products was not unique

[ecabral0]

Answer to Question 1

c

Answer to Question 2

d