Author Question: One key difference between underwriting and advertising is a. underwriting cannot include a call ... (Read 28 times)

jilianpiloj · **on:** Aug 11, 2018

One key difference between underwriting and advertising is

a. underwriting cannot include a call to action on behalf of the sponsor.
b. underwriting cannot mention the name of the company that is paying for theprogram.
c. underwriting must be limited to 15 seconds.
d. underwriting goes to the government instead of the station.

Question 2

Most programs produced for public television have

a. one source of funding.
b. multiple sources of funding.
c. corporate sponsors that fund the entire production.