Promotion of a radio station in free time and space made available by other media are examples of
a. sales promotions
b. on-air promotion
c. online promotion
d. publicity
e. community involvement
Question 2If a station does not generate an audience of the size promised, the station must provide a ______________, usually in the form of free announcements.
a. freebie
b. makegood
c. sellout
d. public service announcement
e. barter