This topic contains a solution. Click here to go to the answer

Author Question: Suppose that, in a similar situation, a marketing department says, We know our customers, and this ... (Read 38 times)

meagbuch

  • Hero Member
  • *****
  • Posts: 568
Suppose that, in a similar situation, a marketing department says, We know our customers, and this won't offend them. Let's distribute the catalog. What should be the response of the public relations department?
 
  What will be an ideal response?

Question 2

Should Abercrombie & Fitch have sent a representative to appear on NBC's Today show with the MADD president? Why or why not?
 
  What will be an ideal response?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Hdosisshsbshs

  • Sr. Member
  • ****
  • Posts: 315
Answer to Question 1

The public relations department should note that stakeholders other than just
college-aged consumers are involved. And these are stakeholders that can do far
more damage to the company's reputation -- and ultimately its bottom line -- than
the temporary benefit gained in ignoring their voices. Also, remind them that
most shareholders are parents, not students.

Answer to Question 2

By not having a representative on the show, the company missed a golden
opportunity to quell the controversy before it expanded. A company spokesman
could have been far more effective in communicating A&F's message and values
than a written statement. The MADD spokesperson was allowed to attack the
company before a national television audience without fear of a response.
Providing a company spokesperson would also have opened up the channels of
communication with MADD much sooner.




meagbuch

  • Member
  • Posts: 568
Reply 2 on: Aug 11, 2018
Excellent


xiaomengxian

  • Member
  • Posts: 311
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

For a complete list of videos, visit our video library