This topic contains a solution. Click here to go to the answer

Author Question: Suppose that, in a similar situation, a marketing department says, We know our customers, and this ... (Read 39 times)

meagbuch

  • Hero Member
  • *****
  • Posts: 568
Suppose that, in a similar situation, a marketing department says, We know our customers, and this won't offend them. Let's distribute the catalog. What should be the response of the public relations department?
 
  What will be an ideal response?

Question 2

Should Abercrombie & Fitch have sent a representative to appear on NBC's Today show with the MADD president? Why or why not?
 
  What will be an ideal response?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Hdosisshsbshs

  • Sr. Member
  • ****
  • Posts: 315
Answer to Question 1

The public relations department should note that stakeholders other than just
college-aged consumers are involved. And these are stakeholders that can do far
more damage to the company's reputation -- and ultimately its bottom line -- than
the temporary benefit gained in ignoring their voices. Also, remind them that
most shareholders are parents, not students.

Answer to Question 2

By not having a representative on the show, the company missed a golden
opportunity to quell the controversy before it expanded. A company spokesman
could have been far more effective in communicating A&F's message and values
than a written statement. The MADD spokesperson was allowed to attack the
company before a national television audience without fear of a response.
Providing a company spokesperson would also have opened up the channels of
communication with MADD much sooner.




meagbuch

  • Member
  • Posts: 568
Reply 2 on: Aug 11, 2018
Gracias!


mochi09

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

For a complete list of videos, visit our video library