In what ways has the introduction of digital communications ...

[renzo156]

In what ways has the introduction of digital communications technology influenced the practice of public relations?
 
  What will be an ideal response?

Question 2

The Internet generally is a form of passive communication.
 
  Indicate whether this statement is true or false

[mmpiza]

Answer to Question 1

The Internet, along with advances in computer and wireless communications technology, has opened
up new channels for reaching a global audience efficiently and effectively. The digital revolution has
also led to the creation of virtual public relations: public relations work done by small, independent
consultancies that, by all appearances, has the look and feel of work done by big-time agencies.
These virtual agencies have benefited greatly from the outsourcing that has grown out of
downsizing. In a sense, the Internet has become a new front door to organizations that are online.
The Internet has valuable media relations applications, from e-mailing documents to reporters to
placing news releases and media kits online. Many public relations agencies - as well as small
virtual agencies - see the Internet as an important self-marketing tool. They have also found that it is
useful in the research and planning processes, as well

Answer to Question 2

TRUE

[renzo156]

Excellent

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