An accurate and unbiased description of the reasons why it has become necessary to take public relations actions is known as ________.
A) evaluative research
B) goal setting
C) team building
D) a planning grid
E) a situation analysis
Question 2
Public relations tactics ________.
A) are specific milestones that measure toward achievement of a goal
B) are generalized statements of what you want your plan to achieve
C) are the specific actions outlined in a public relations plan
D) are the first thing developed in public relations planning
E) usually involve creative ideas that don't cost anything to implement
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Introducing Public Administration, 8/E