A communication audit ________. A) is a cost-benefit analysis ...

[jasdeep_brar]

A communication audit ________.
 
  A) is a cost-benefit analysis of communication
  B) uses survey research to determine audience attitudes
  C) uses personal interviews to determine the attitudes and needs of a target public
  D) determines whether communications are consistent with stated goals and values
  E) none of the above

Question 2

When administering a survey, you should ________.
 
  A) pretest the questions
  B) develop a good sample and survey instrument
  C) ask yourself if you can afford its cost
  D) A and B
  E) All of the above

[at]

Answer to Question 1

Answer: D

Answer to Question 2

Answer: E