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Author Question: Why did most of the early publicity agencies fail? Indicate whether this statement is true or ... (Read 23 times)

piesebel

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on: Aug 11, 2018
Why did most of the early publicity agencies fail?
 
  Indicate whether this statement is true or false.

Question 2

In his Declaration of Principles, Ivy Ledbetter Lee coined the phrase public relations counsel and became the first to articulate the two-way communication concept of public relations.
 
  Indicate whether this statement is true or false.


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macagnavarro

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Reply #1 on: Aug 11, 2018
Answer to Question 1

They were doing something new and not well understood. These agencies lacked credibility because
they practiced a one-way model of public relations in which the sources of often-inaccurate
information were hidden. They faced stiff resistance from newspaper publishers who saw publicity
as a threat to their revenues. These agencies also challenged reform minded President Theodore
Roosevelt, who proved to be more than their equal when it came to marshalling public opinion

Answer to Question 2

FALSE


piesebel

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Reply #2 on: Aug 11, 2018
Thank you!


macagnavarro

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Reply #3 on: Aug 11, 2018
Always glad to help...


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