You are a publicist promoting a new album release for an up-and-coming rock act. Your record label has provided a very limited budget for this project. At the same time, you want to give fans a taste of the new music so they can hear it wherever they are,
A) a podcast.
B) a webcast.
C) a blog.
D) a Twitter feed.
E) a wiki.
Question 2
Can corporate Web sites function as a useful media relations tool?
A) No, because journalists mistrust them.
B) Yes, because journalists always look for the easiest route to the story.
C) No, because editors require their staff to research their own stories.
D) Yes, because journalists use them to retrieve news releases, media kits and photographs.
E) It depends on whether the public relations professional makes an advance pitch.
Layers of Rock Laid Down by Water
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