How are media kits most often used?
A) For breaking news
B) For major events
C) For major product launches
D) For crises
E) Both B and C.
Question 2
Is it a safe strategy to write a news release in the inverted pyramid structure?
A) Yes; editors scan the top of the story quickly to determine interest.
B) No; the narrative structure ensures better readership.
C) Yes, because editors cut from the bottom of the story.
D) Not always; a delayed lead may serve the story best.
E) Both A and C.
