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Author Question: How are media kits most often used? A) For breaking news B) For major events C) For major ... (Read 34 times)

LCritchfi

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on: Aug 11, 2018
How are media kits most often used?
 
  A) For breaking news
  B) For major events
  C) For major product launches
  D) For crises
  E) Both B and C.

Question 2

Is it a safe strategy to write a news release in the inverted pyramid structure?
 
  A) Yes; editors scan the top of the story quickly to determine interest.
  B) No; the narrative structure ensures better readership.
  C) Yes, because editors cut from the bottom of the story.
  D) Not always; a delayed lead may serve the story best.
  E) Both A and C.
THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
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emilymalinowski12

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: C

Answer to Question 2

Answer: E


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