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Author Question: The systematic and objective categorizing of content is known as: A) intercept surveys. B) focus ... (Read 63 times)

tingc95

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The systematic and objective categorizing of content is known as:
 
  A) intercept surveys.
  B) focus groups.
  C) content analysis.
  D) marketing research.
  E) none of the above.

Question 2

Public relations professional Lisa Eggerton of RSCG Magnet says, Research gives a context in which to talk about a product. What does this quote mean?
 
  A) Research findings can be used to substantiate hunches about a product.
  B) In the minds of consumers, research adds credibility to a product.
  C) Armed with research findings, a company can claim whatever it wants.
  D) Both A and B.
  E) None of the above.


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tingc95

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Reply 2 on: Aug 11, 2018
YES! Correct, THANKS for helping me on my review


patma1981

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Reply 3 on: Yesterday
Excellent

 

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