Author Question: According to Christine Smith, in an interview with Astrid Sheil, the skills most important to PR ... (Read 23 times)

crazycityslicker · **on:** Aug 11, 2018

According to Christine Smith, in an interview with Astrid Sheil, the skills most important to PR people today are adaptability and strong writing.

Indicate whether this statement is true or false.

Question 2

Arguably the most powerful form of consumer PR, person-to-the-masses word-of-mouth advertising, accounts for between 50 and 80 percent of all word-of-mouth activity.

Indicate whether this statement is true or false.