Author Question: Which is NOT true of a receiver perspective? A) examines how long the message stayed in the media ... (Read 17 times)

Alygatorr01285 · **on:** Aug 11, 2018

Which is NOT true of a receiver perspective?

A) examines how long the message stayed in the media
B) treats people as individuals
C) targets each person as if he or she were the only person
D) looks outward to try to find out what difference your message made to the receiver
E) is not always easy to determine

Question 2

Research gives you a concrete argument for why organizations should continue devoting resources to the PR function.

Indicate whether this statement is true or false.