Answer to Question 1
Answer: E
Answer to Question 2
Several people in the Chicago area died after taking Tylenol, produced by
Johnson & Johnson, and the deaths were linked to cyanide poisoning from Tylenol that had been
tampered with. The company acted quickly to recall the product and work with media to warn
the public and assure the public that the product would not return to shelves until safe for
consumers. Though the company lost 100 million, the public rewarded the company for their
handling of the crisis by restoring Tylenol's market share.