Author Question: Ivy Ledbetter Lee, considered the first modern public relations counselor and pioneer in managing ... (Read 37 times)

RODY.ELKHALIL · **on:** Aug 11, 2018

Ivy Ledbetter Lee, considered the first modern public relations counselor and pioneer in managing the public relations tactics we still use today, was hired by what prominent family to improve their image?

A) Vanderbilt
B) Morgan
C) Getty
D) Rockefeller
E) Carnegie

Question 2

This is the term that referred to the era in which businessmen and bankers used heavy-handed tactics and noncompetitive strategies to beat the competition.

A) spin doctors
B) prohibition
C) subliminal advertising
D) robber barons
E) false marketing