Author Question: Maslow's need hierarchy theory helps us understand A) why consumers choose some products over ... (Read 55 times)

KimWrice · **on:** Jun 21, 2018

Maslow's need hierarchy theory helps us understand

A) why consumers choose some products over others.
B) why consumers sometimes pay more for prestigious versions of products.
C) how products like food can fulfill physiological needs and also be relevant to esteem needs
D) all of the above

Question 2

Which statement best describes implications of Maslow's approach to the workplace?

A) Work is only relevant for stages 2 and 3 in Maslow's need hierarchy.
B) Work impedes self-actualization.
C) Managers are usually self-actualized, but lower level employees are not.
D) Work is more satisfying if it contributes to need fulfillment at various levels in the need hierarchy.