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Author Question: When targeting the Asian population, particularly the Chinese, companies should factor in ... (Read 60 times)

Ebrown

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on: Sep 11, 2018
When targeting the Asian population, particularly the Chinese, companies should factor in ________________ when planning assortments and advertising efforts.
 
  a. Collectivism c. Shopping Habits
  b. Acculturation d. Geodemographics

Question 2

Name two disadvantages of licensing.
 
  What will be an ideal response?


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meow1234

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Reply #1 on: Sep 11, 2018
Answer to Question 1

a

Answer to Question 2

1) The possibility of oversaturation of the brand in the marketplace
2) Licensing can be damaging to the brand name


Ebrown

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Reply 2 on: Sep 11, 2018
Excellent

Bigfoot1984

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Reply 3 on: Yesterday
Gracias!

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