Since bridal retailers often refer to markup in terms such as 2.1 ...

[joblessjake]

Since bridal retailers often refer to markup in terms such as 2.1 or 2.5, based on cost, why should a student of retail merchandising know how to calculate markup based on both Retail and Cost?
 
  What will be an ideal response?

Question 2

New Englanders who attend college and work part-time jobs at recreational parks and purchase Patagonia and Northface products characterizes _________________ segmentation.
 
  a. Demographics c. Geographics
  b. Psychographics d. Geodemographics

[snackralk]

Answer to Question 1

The usefulness of  Retail based on cost is simplicity in calculation. However, profitability factors including cumulative markup and maintained markup are based on  Retail. Also, national comparison data for stores of your type are based on  Retail data. Thus, both are useful to the retailer.

Answer to Question 2

d

[joblessjake]

Excellent

[aruss1303]

Thanks for the timely response, appreciate it