Author Question: If two products are virtually identical how does branding create a differential market for products ... (Read 40 times)

CQXA · **on:** Sep 11, 2018

If two products are virtually identical how does branding create a differential market for products domestically and globally?

What will be an ideal response?

Question 2

In the fashion industry the manufacturer will respond to the whims of the marketplace. This causes the manufacturer to examine his/her manufacturing processes, competition's products, and consumer buying trends. These actions are characteristic of how a _________________ economic system operates.

a. Traditional c. Command
b. Market d. Mixed

dlook33 · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

Branding helps customers identify the goods or services of one seller from another. It also
communicates image, quality, price, and prestige. It is important that the brand's image conveys
to the foreign markets and it is helpful if the domestic brand is well established prior to going global
with the brand.

Answer to Question 2

b