Author Question: When an apparel company uses vertical integration it does so to improve control over its brand by; ... (Read 33 times)

folubunmi · **on:** Sep 11, 2018

When an apparel company uses vertical integration it does so to improve control over its brand by;

a. sourcing out all phases of productionand distribution to not incur the costs.
c. creating a top-down managementstructure .
b. sending patterns and fabrics out toforeign production facilities andreturning them to the U.S. for labeling
and distribution.
d. combining core business with its
suppliers, and/or combining a core
business with its buyers.

Question 2

The following types of technology are significant to the textile segment of the fashion industry:

a. Radio Frequency Identification (RFID) c. Sustainable Technology EducationProject (STEP)
b. Cross-Merchandising of Brands orBrand Extension
d. OptiTex