Author Question: Penetration is related to: a. Number of average times purchased by a household in a year b. ... (Read 93 times)

jrubin · **on:** Sep 11, 2018

Penetration is related to:

a. Number of average times purchased by a household in a year
b. Number of households purchasing a product
c. Number of retailers in a shopping center
d. Number of shopping centers in which a retailer is located

Question 2

How is shelf turn related to days of supply?

What will be an ideal response?

paavo · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

B

Answer to Question 2

Days of supply is the number of units needed before the next delivery. When the shelf turn is higher than expected, the days of supply will not be adequate to maintain instock levels. When the shelf turn is lower than expected, the days of supply will be greater than expected. There is an inverse relationship between days of supply and shelf turn.