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Author Question: Based upon the characteristics of the American consumers, why are both the productivity and ... (Read 275 times)

MirandaLo

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on: Sep 11, 2018
Based upon the characteristics of the American consumers, why are both the productivity and experiential loop effective?
 
  What will be an ideal response?

Question 2

Explain the differences in the experiential and productivity loops and give examples of retailers who practice each.
 
  What will be an ideal response?


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cassie_ragen

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Reply #1 on: Sep 11, 2018
Answer to Question 1

The American consumer is interested in both saving money on some occasions while seeking new and different experiences on other occasions.

Answer to Question 2

The experiential loop focuses on atmospherics to improve the experience to increase sales, whereas the productivity loop focuses on superior execution to lower prices to increase sales. Walmart and Target use the productivity loop, whereas Whole Foods and United use the experiential loop.


MirandaLo

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Reply 2 on: Sep 11, 2018
Excellent

adammoses97

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Reply 3 on: Yesterday
Gracias!

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