Question 1
Concerts, musicals, and comedy shows are more likely to satisfy this level of human needs.
◦ belonging and affection
◦ safety
◦ self-esteem
◦ psychological
◦ self-actualization
Question 2
The reasons for Universal Studios' success are the following
except:
◦ its adaptation of movies into thrill rides.
◦ its improvements to make it as a one-stop destination.
◦ its commitment to guest participation.
◦ its "ruthless" advertising against its competitors.