Question 1
To avoid paying commissions to travel agents and online booking services, hotels are now trying to:
◦ drive potential guests directly to their websites.
◦ adopt vertical integration and purchase travel agents.
◦ contract with CVB and Chamber and Commerce.
◦ sell their inventories to tour wholesalers.
Question 2
In reaching agreement with Yahoo! to handle Yahoo consumer booking, the global distribution systems Sabre and its subsidiary Travelocity are practicing:
◦ strategic outsourcing.
◦ strategic alliance.
◦ horizontal integration.
◦ vertical integration.