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Author Question: A process that identifies and defines marketing opportunities and problems, monitors and evaluates ... (Read 174 times)

jc611

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A process that identifies and defines marketing opportunities and problems, monitors and evaluates marketing actions and performance, and communicates the findings and implications to management, is called:
◦ Market segmentation analysis
◦ Marketing database management
◦ Customer oriented marketing
◦ Marketing research


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Marked as best answer by jc611 on Mar 24, 2019

ryansturges

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