The buyer decision process begins with:

Author Question: The buyer decision process begins with: (Read 58 times)

aabwk4

Hero Member
Posts: 593

on: Mar 24, 2019

The buyer decision process begins with:
◦ Evaluation of alternatives
◦ Problem recognition
◦ Information search
◦ Purchase decision

Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7^th Edition

Buy Test-Bank

cascooper22

Sr. Member
Posts: 312

Reply #1 on: Mar 24, 2019

Problem recognition

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