Pappy's Popcorn Emporium operates in a perfectly competitive industry and hires you as an economic consultant. Pappy's is currently producing at a point where market price equals its marginal cost. Its market price is greater than its average variable cost but less than its average total cost. You advise Pappy's to
◦ cease production immediately because it is not covering its operating costs.
◦ lower its price so that it can sell more units of output.
◦ produce in the short run to minimize its loss, but exit the industry in the long run.
◦ raise its price until it breaks even.
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