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Author Question: The way consumers feel about themselves, the things they value, and the things they like to do in ... (Read 89 times)

melly21297

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on: Jun 4, 2019

Question 1

Walmart tracks the habits of the 100 million customers who visit it stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.
◦ undifferentiated
◦ relationship
◦ consumer-generated
◦ database

Question 2

The way consumers feel about themselves, the things they value, and the things they like to do in their spare time are part of how marketers segment using ________.
◦ social class
◦ gender
◦ lifestyle
◦ age
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by melly21297 on Jun 4, 2019

ciecieme

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Reply #1 on: Jun 4, 2019
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melly21297

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Reply 2 on: Jun 4, 2019
Great answer, keep it coming :)

alvinum

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Reply 3 on: Yesterday
:D TYSM

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