Question 1
Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.
◦ yellow
◦ blue
◦ black
◦ red
Question 2
Which term refers to the process by which the way a word sounds influences the listener's assumptions about what the word describes?
◦ The principle of similarity
◦ Sound symbolism
◦ Audio watermarking
◦ Semiotics