This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Scott thought of himself as a very successful marketer. He created a campaign with a product logo ... (Read 175 times)

wenmo

  • Hero Member
  • *****
  • Posts: 540
on: Jun 4, 2019
Scott thought of himself as a very successful marketer. He created a campaign with a product logo that was very popular and that customers associated with a quality product. It was so popular that in a few months, the logo began to appear almost everywhere. Instead of increasing sales of the product, the customer demand began to decrease as competitors' products became more successful. What characteristic of learning was most likely ruining Scott's apparent success?
◦ Customers confused Scott's logo with the logo of Scott's competitors, making cognitive learning incomplete.
◦ Over time, the logo became boring, and customers punished Scott's company by buying competitors' products as a type of revenge for their boredom.
◦ The logo produced only a fixed-ratio schedule of reinforcement that did not sustain sales, while Scott's competitor used a variable-ratio schedule.
◦ Too much repetition was decreasing the strength of the conditioning effect, thus leading to extinction of the learned relationship between the logo, the quality of the product, and the association with Scott's company.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by wenmo on Jun 4, 2019

lgoldst9

  • Sr. Member
  • ****
  • Posts: 372
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 50% of students answer this correctly


wenmo

  • Member
  • Posts: 540
Reply 2 on: Jun 4, 2019
Great answer, keep it coming :)

sarah_brady415

  • Member
  • Posts: 328
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Thick filaments are bipolar structures created by the association of many myosin molecules Thick filaments are bipolar structures created by the association of many myosin molecules
Ads from the public service campaign in the late 1960s and early 1970s that encouraged people to get ... Ads from the public service campaign in the late 1960s and early 1970s that encouraged people to get ...
An ulcer is created when the mucosal lining of the GI tract erodes or breaks An ulcer is created when the mucosal lining of the GI tract erodes or breaks
Find the derivative using the product rule Find the derivative using the product rule
Use the product rule to find derivative Use the product rule to find derivative
Excel hardware is introducing a new product on a new product line of capacity 800 units per ... Excel hardware is introducing a new product on a new product line of capacity 800 units per ...
Video: The Pressure Flow Model in a Plant

For a complete list of videos, visit our video library