Question 1
According to information presented in the chapter, the implication of Maslow's hierarchy of needs is that ________.
◦ most needs are about equal for the average person
◦ advertisers who appeal to the need for achievement before other needs are more successful
◦ the need for power is one of the most fundamental needs
◦ one must first satisfy basic needs before moving to higher order needs
Question 2
In a speech at a research conference, a computer expert stated that shopping centers would become obsolete in the future. He believed that because everything could be bought online and delivered directly to the home of a customer, there would be no need for physical shopping areas in the future. A psychologist disagreed and stated that this concept of the future violated a basic human need. What need did the computer expert ignore, according to the psychologist?
◦ The need for safety
◦ The need for uniqueness
◦ The need for power
◦ The need for affiliation
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Introduction to Behavioral Research Methods, 6/E
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