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Author Question: According to the elaboration likelihood model, marketers of a low-involvement product must first ... (Read 66 times)

clmills979

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Question 1

A company wants to persuade a customer to buy its products. If the consumer has a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?
◦ A circular route
◦ A parallel route
◦ A peripheral route
◦ A central route

Question 2

According to the elaboration likelihood model, marketers of a low-involvement product must first change attitudes before customers are likely to purchase their product.
◦ true
◦ false


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Marked as best answer by clmills979 on Jun 4, 2019

shaikhs

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clmills979

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Reply 2 on: Jun 4, 2019
:D TYSM


smrtceo

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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