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Author Question: A consumer can recognize problems as either an opportunity or a need. How should promotions differ ... (Read 34 times)

james

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on: Jun 4, 2019

Question 1

Les just bought a megaphone of root beer. As he drinks from the giant cup, he eventually becomes full. One of his friend's comments, "If you don't stop drinking that stuff, you will get sick." Les replies, "Hey, I bought it, and I am not going to waste one drop of it." Les's behavior best illustrates ________.
◦ hyperopia
◦ loss aversion
◦ risk positioning
◦ the sunk-cost fallacy

Question 2

A consumer can recognize problems as either an opportunity or a need. How should promotions differ between those emphasizing opportunities and those emphasizing needs?
◦ Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
◦ Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
◦ Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.
◦ Promotions emphasizing needs should attempt to increase a consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by james on Jun 4, 2019

ntsoane kedibone

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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james

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Reply #2 on: Jun 4, 2019
Thanks


ntsoane kedibone

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Reply #3 on: Jun 4, 2019
Welcome :)


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