Author Question: Briefly describe the major findings of the national survey conducted by ANDOC (National Association ... (Read 143 times)

dmcintosh · **on:** Sep 11, 2019

Question 1

Explain the difference between a franchisor and franchisee.

What will be an ideal response?

Question 2

Briefly describe the major findings of the national survey conducted by ANDOC (National Association of Convention Bureaus) in 2003 .

What will be an ideal response?

jliusyl · **Reply #1 on:** Sep 11, 2019

Answer 1

The franchisor leases the name of a brand to a franchisee for a fee and continuing charges. The latter is subject to service standards imposed by the former but enjoys the benefits of brand recognition, which is frequently enforced by national advertising.

Answer 2

Structure
Joint participation of the private and government sectors is the rule.
Purpose
Main objectives for CVBs in Mexico: (1) attract events, (2) promote the destination, (3) attract tourists by highlighting destination promotion.
Personnel
On average about seven employees.
Funding
Room taxes, public sector contributions, and fees.