For the past year, Jessie has been running her sports marketing/advertising agency and has managed to retain four significant clients–one more than she needed to break even for the year. She is thinking about how to organize the growth of her business in a way that will allow for bringing on staff the talented people she wants without creating too much chaos all at once. Jessie realizes that she needs to look at three key areas to support her growth, and if she does this properly, her business will expand with greater ease. She needs to focus on ensuring she has enough capital, hiring the right people before she needs them, and, most importantly, ________.
◦ strengthening the organizational culture
◦ building a bigger network of consultants to help out with projects
◦ enhancing her profile with potential marketing clients
◦ strengthening her leadership skills
◦ creating a reliable network of colleagues in complementary businesses with whom she can create cross-referrals
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