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Author Question: Transnational companies, such as Toyota and Honda, have characteristic features that include: (Read 106 times)

CORALGRILL2014

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Transnational companies, such as Toyota and Honda, have characteristic features that include:
◦ using both localized and standardized elements in marketing programs.
◦ decisions made on the basis of ongoing research.
◦ being in both global markets and utilizing global supply chains.
◦ characterized by a mind-set of being "stateless."
◦ all of the above


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Marked as best answer by CORALGRILL2014 on Dec 2, 2019

Awesome

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CORALGRILL2014

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Reply 2 on: Dec 2, 2019
Wow, this really help


mammy1697

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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