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Author Question: Japan is Coach's second largest market, representing about 20% of global sales. All of the following ... (Read 37 times)

Mr3Hunna

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on: Dec 2, 2019
Japan is Coach's second largest market, representing about 20% of global sales. All of the following statements are true regarding the market for Coach's products compared to that in America except:
◦ The company's $500 handbags are especially popular with young women.
◦ Coach has to work on improving its brand image in Japan.
◦ Japanese consumers are enormously brand-centric.
◦ Japanese consumers are not as brand loyal as American consumers.
◦ American women tend to carry two or three brands while their Japanese counterparts tend to carry as many as five.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by Mr3Hunna on Dec 2, 2019

smrtceo

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Reply #1 on: Dec 2, 2019
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Mr3Hunna

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Reply 2 on: Dec 2, 2019
Gracias!

Viet Thy

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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