Author Question: Japan is Coach's second largest market, representing about 20% of global sales. All of the following ... (Read 54 times)

Mr3Hunna · **on:** Dec 2, 2019

Japan is Coach's second largest market, representing about 20% of global sales. All of the following statements are true regarding the market for Coach's products compared to that in America except:
◦ The company's $500 handbags are especially popular with young women.
◦ Coach has to work on improving its brand image in Japan.
◦ Japanese consumers are enormously brand-centric.
◦ Japanese consumers are not as brand loyal as American consumers.
◦ American women tend to carry two or three brands while their Japanese counterparts tend to carry as many as five.

smrtceo · **Reply #1 on:** Dec 2, 2019

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