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Author Question: A market researcher who uses multidimensional scaling (MDS) will: (Read 99 times)

jenna1

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on: Dec 2, 2019
A market researcher who uses multidimensional scaling (MDS) will:
◦ ask respondents to rate a particular product or brand in terms of multiple characteristics or attributes.
◦ attempt to estimate market size by analogy.
◦ conduct a focus group.
◦ ask respondents to evaluate product or brand pairs in terms of similarity.
◦ attempt to determine the combination of product features that create the greatest utility for consumers.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by jenna1 on Dec 2, 2019

thall411

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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jenna1

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Reply 2 on: Dec 2, 2019
Great answer, keep it coming :)

strudel15

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Reply 3 on: Yesterday
Excellent

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