In a joint venture with Russian manufacturer AvtoVAZ, GM executives were planning to have a stripped-down reengineered car based on its Opel model. However, the market research revealed that a "Made-in-Russia" car would only be acceptable if:
◦ it has an American name.
◦ it has a German name.
◦ it sported a very low sticker price.
◦ it has a very high sticker price.
◦ it has a Russian name.