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Author Question: Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap? (Read 79 times)

karlynnae

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Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap?
◦ few product categories, own-label focus
◦ few product categories, manufacturer brand focus
◦ many product categories, own-label focus
◦ many product categories, manufacturer brand focus
◦ none of the above


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Marked as best answer by karlynnae on Dec 2, 2019

orangecrush

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karlynnae

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Reply 2 on: Dec 2, 2019
Excellent


cam1229

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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