Author Question: Francisco Martnez is CFO of Comercial Mexicana SA, a retail chain in Mexico. Commenting on Walmart's ... (Read 147 times)

Mollykgkg · **on:** Dec 2, 2019

Francisco Martínez is CFO of Comercial Mexicana SA, a retail chain in Mexico. Commenting on Walmart's entry into Mexico, Mr. Martínez notes, "I buy 20,000 plastic toys, and Walmart buys 20 million. Who do you think gets them cheaper?" Which strategic principles are evident in this comment?
◦ Walmart's discount policies for customers
◦ Walmart's loose bricks and switching costs
◦ Walmart's buyer power and cost leadership
◦ Walmart's barriers to entry and differentiation
◦ Walmart's focused differentiation and supplier power

sierramartinez · **Reply #1 on:** Dec 2, 2019

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