Question 1
Regarding company interactivity with customers:
◦ companies should look for every conceivable opportunity to interact.
◦ companies should avoid confusing customers with a broad variety of media.
◦ over-communicating–sending too many messages is a widespread problem.
◦ All of the above.
Question 2
Harley-Davidson's HOG membership:
◦ mainly exists to provide Harley with needed extra income.
◦ is a special perk available to only the most avid motorcycle riders.
◦ is a marketing gimmick with little relevance to A-plus information.
◦ fosters open communication with customers.
