Question 1
According to Porter, the extent of competitive rivalry is
◦ part of the primary value chain.
◦ part of the support value chain.
◦ one of the factors in the five forces model of competition.
◦ none of the above.
Question 2
The following diagram shows the five forces model.

Which forces are represented by cells A, B, C and D?
◦ Monopoly; Oligopoly; Monopolistic competition; Perfect competition
◦ Suppliers; Demanders; Intermediate Products; The value chain
◦ Advertising; Inputs; Competition; Outputs
◦ Potential entrants; Suppliers; Buyers; Substitute products