Question 1
First proposed by Richards in 1974, this procedure can be used to list the negative consequences of actions quickly and thoroughly. It is most useful after a variety of ideas have been proposed.
◦ Synetics
◦ Multiattribute utility analysis
◦ Reverse brainstorming
◦ Hitchhiking
Question 2
Focus group leaders should not
◦ Listen carefully to each member's opinion
◦ Demonstrate a genuine interest in each members view's
◦ Use sophisticated terminology ti expalin the exact nature of complicated points
◦ Know what topic to introduce to maintain a smooth flow of discussion