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Author Question: Sean is a basketball player who had been hired by a major cereal manufacturer to promote one of its ... (Read 65 times)

littleanan

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Sean is a basketball player who had been hired by a major cereal manufacturer to promote one of its brands of cereal. Last week, Sean received national coverage when he was arrested for drunk driving. This week, the cereal manufacturer cancelled his contract. Based on the research into factors that influence persuasion, why did the company cancel Sean's contract?

People will now perceive Sean as being less of an expert on nutrition.
Sean's likeability will probably decrease.
People will now perceive Sean as being less physically attractive.
Sean will likely lose his job.


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Marked as best answer by littleanan on Oct 8, 2020

alvinum

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littleanan

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Reply 2 on: Oct 8, 2020
YES! Correct, THANKS for helping me on my review


cdmart10

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Reply 3 on: Yesterday
Gracias!

 

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