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Author Question: Travis saw a television advertisement in which a new long-distance telephone service provider showed ... (Read 138 times)

MGLQZ

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Travis saw a television advertisement in which a new long-distance telephone service provider showed a vignette of pleasant family scenes while some relaxing music played in the background. Later, when Travis is asked about this particular long-distance service provider, he has a positive attitude toward its service, even though he actually uses a different long-distance service. What influenced Travis's attitude?

operant conditioning
classical conditioning
cognitive dissonance
observational learning


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Marked as best answer by MGLQZ on Oct 8, 2020

Hikerman221

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MGLQZ

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Reply 2 on: Oct 8, 2020
:D TYSM


Zebsrer

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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