International Management Position (Scenario)
Global Choppers Inc. is an MNE based in Vancouver that manufactures high-quality motorcycles for sale around the world. The majority of design work is done at the Vancouver headquarters, but manufacturing and assembly are performed in company facilities located in Romania. In order to maintain control over manufacturing quality, Global Choppers sends representatives from the company headquarters to manage the Romanian facility for one-year rotations. Conrad O'Neil has been selected to run the foreign facility for the upcoming year. The human resources department of Global Choppers will be preparing him for his foreign assignment through a variety of training methods.
The human resources department of Global Choppers designs trainings for employees in a way that helps them avoid the self-reference criterion. This implies that the training designed by the human resources department of Global Choppers ________.
◦ helps counter the tendency of viewing foreign assignments with suspicion and distrust
◦ does not emphasize cultural awareness
◦ is inadequately equipped to enhance the cultural intelligence of employees
◦ helps counter the tendency of viewing other cultures through the lens of one's own culture
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Marketing Management, 4th Edition