Question 1
There is an increasing demand for researchers to present results ________.
◦ with full statistical analysis and commentary
◦ with competitor data and profiles
◦ in unambiguous, understandable, easy-to-grasp reports
◦ in an understandable format that connects to the client's strategic plan
Question 2
What does the GreenBook Research Industry Trends (GRIT) report detail?
◦ Provides insights by contrasting supplier (marketing research firm) views on issues with buyer (client) views.
◦ Provides insights on supply-side and client-side pricing issues.
◦ Compares and contrasts different approaches on survey methodologies.
◦ Provides insights by contrasting supplier (marketing research firm) views with buyer (client) views on useful types of research methods.
Predicted Temperature Trends Through the 21st Century
Demographic Trends and Debates
Research Terminology Cont.
Sections of a Research Report
Research Design in Clinical Psychology
RESEARCH TECHNIQUE