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Author Question: What does the GreenBook Research Industry Trends (GRIT) report detail? (Read 57 times)

Tiffanyanne824

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on: Feb 10, 2022

Question 1

There is an increasing demand for researchers to present results ________.
◦ with full statistical analysis and commentary
◦ with competitor data and profiles
◦ in unambiguous, understandable, easy-to-grasp reports
◦ in an understandable format that connects to the client's strategic plan

Question 2

What does the GreenBook Research Industry Trends (GRIT) report detail?
◦ Provides insights by contrasting supplier (marketing research firm) views on issues with buyer (client) views.
◦ Provides insights on supply-side and client-side pricing issues.
◦ Compares and contrasts different approaches on survey methodologies.
◦ Provides insights by contrasting supplier (marketing research firm) views with buyer (client) views on useful types of research methods.
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by Tiffanyanne824 on Feb 10, 2022

JulianneMu

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Reply #1 on: Feb 10, 2022
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Tiffanyanne824

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Reply 2 on: Feb 10, 2022
Great answer, keep it coming :)

frankwu0507

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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