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Author Question: Which of the following is flexible, allows a researcher to investigate whatever sources he or she ... (Read 53 times)

camac77

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on: Feb 10, 2022

Question 1

Which of the following does NOT represent an advantage of test marketing?
◦ Test product acceptability
◦ Test marketing mix variable in a field setting
◦ Assists with sales forecasting
◦ Competition can run a simultaneous field test.

Question 2

Which of the following is flexible, allows a researcher to investigate whatever sources he or she identifies, and, to the extent he or she feels is necessary, to gain an understanding of the problem at hand?
◦ Causal
◦ Explanatory
◦ Descriptive
◦ Exploratory
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by camac77 on Feb 10, 2022

heathercab

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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camac77

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Reply 2 on: Feb 10, 2022
Wow, this really help

ktidd

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Reply 3 on: Yesterday
Excellent

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